Language: Its showing a classic BMW car which was made years ago but still looks amazing compared to modern cars they make.Its telling the audience that if you buy a BMW car it will look amazing no matter how old.This has synergy with the "Joy is timeless" expression.The main convention that the audience sees is the BMW logo at the top right corner.The key image is the classic BMW car.This car was probably chosen to show that no matter how old a BMW car gets it will stand out and look good.It's telling rival car companies that BMW puts more heart into their car designing.Another logo which says "BMW EffiecientDynamics Less emissions. More driving pleasure" presents that you can enjoy having a BMW car without polluting the air and buying less fuel.
Institution: BMW a car company is telling rival car makers that you will never get bored of a BMW car similar to their slogan "Joy is timeless" meaning that boredom is impossible in a BMW car.Telling the public that their cars are better then for example a Mercedes car or an Audi.
Audience: The target audience for this print advert is aimed at %90 men but %10 female since.The age range is small since not everyone can drive a car so it will be between 21-60 for this advert.This advert might be aimed at wealthy people since middle class people probably won't be able to afford a classic car but telling them that any BMW car joy's is timeless.
Representation: The representation for this advert is massively aimed at mainly male car lovers or wealthy people.This advert didn't contain any male/female so that they don't stereotype people and make them think that BMW only aims at specific people even thou they do as I mentioned before.By adding the BMW logo people will recognise the brand instantly.
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