BBC At 6 Case Study

Basic details

1. What do the letters BBC stand for?
2. How is the BBC funded?
3. What is the BBC's famous mission statement? (Clue: it's three words)
4. What is BBC1's programme remit?
5. How does the BBC News at Six fit into BBC1's remit?

Presenters

1. Who are the presenters of BBC News at Six?
2. What are the presenters wearing? What does this communicate to the audience?
3. Why might a TV News programme use a variety of presenters?
4. How are other reporters or presenters used in the TV news programme?
5. Is there a balance between male and female presenters? What about race/ethnicity? What effect might these aspects have on an audience?

Opening sequence
Analyse the opening 2 minutes of the programme.

1. What is the very first shot?
2. How does the opening sequence use graphics or images to grab the attention of the audience?
3. How is music used in the opening sequence?
4. How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?

Studio mise-en-scene

1. What aspects of the studio can be seen by the audience?
2. Are the presenters standing or behind desks? Why do you think this is?
3. Are journalists or technology visible? What might these things suggest to the audience?
4. How does the studio use colour?

How news stories are presented

1. How does the news programme typically present a story?
2. What difference techniques does the programme use to present the news? (E.g. presenter to camera, reporter on location, interviews, graphics, images, video etc.)
3. What types of news does the TV News programme typically cover? Give five examples (e.g. politics, international, sport etc.)
4. Give two real examples of how news stories are presented to keep the interest of the audience.

Running order

1. Watch the first 15 minutes of the programme – as recent as you can find.
2. What is the top story?
3. How long does the top story last for?
4. What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’).
5. How long is each story shown for?
6. Why do you think each story was shown for the time it was?

Audience

1. What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
2. What are the viewing figures for BBC News at Six?
3. Why might someone choose to watch this TV news programme over others?
4. Is there an opportunity for the audience to get involved in the programme or comment?
5. What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?

Institution

1. What other news programmes and services does the BBC offer in addition to the BBC News at Six?
2. What role does OFCOM have in making sure TV News is fair and accurate?
3. The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?

TV News and New/Digital Media

1. Does the TV News programme have a dedicated website?
2. What does the website offer viewers?
3. Does the TV News programme have a Twitter feed?
4. How does the Twitter feed promote the programme?
5. Is there an opportunity for the audience to get involved in the programme or submit news stories?

Basic Detail

1: BBC stands for British Broadcasting Corporation.

2: BBC is funded by taxpayer's.

3: To educate,inform and entertain.

4: BBC One's remit is to be the BBC's most popular mixed-genre television service across the UK, offering a wide range of high-quality programmes.

5:  BBC news at six is similar to BBC'1.

Presenters

1:  George Alagiah Sophie Raworth

2: The presenters wear suits to seem professional and serious.

3:To make the news seem more varied and seem more multicultural.

4: They are used to shown and present news in a professional manner.

5: Their is a balance of presenters and a varierty of diffrent races are shown.

The very first shot is of the presenter introducing one of the main stories.

How does the opening sequence use graphics or images to grab the attention of the audience?
As the presenter is talking about Tesco's loss of money, they include graphics to grab the audiences attention.

How is music used in the opening sequence?
The music is quite serious and can indicate that it is the start of important information.

How are news stories introduced in the opening two minutes? Is there just one story or are the audience told what will be coming up later?


There are 6 news stories presented briefly in the opening sequence. The audience is told what will be coming up and in what order so if they only want to watch the sport, they can only watch the last minutes of the programme.



Studio mise-en-scene

What aspects of the studio can be seen by the audience?
The audience can see the computers behind the studio, chairs, tables, screen and cameras.

Are the presenters standing or behind desks? Why do you think this is?
The presenter is first sitting behind a desk then is standing next to the screen.

Are journalists or technology visible? What might these things suggest to the audience?
There are no journalists visible, and the only technology visible are the cameras and the big screen.

How does the studio use colour?
The studio uses the colour red for their audience to recognise that if the news is on TV, they know it is BBC News at Six.

How News Stories Are Presented

1: The story is presented in a monotone voice

2:The presenters introduce themselves before they begin with a bulletin

3:They cover financial, crime, country, academic and sports news

4:pecial effects are blended into the real-life footage

Running order

Watch the first 15 minutes of the programme – as recent as you can find.

What is the top story?
The top story is Nepal Earthquake and trying to find survivors.

How long does the top story last for?
1:50-10:01 (8:51 minutes) 
What are the other stories the programme does or will cover? List them in the order they are presented in (the ‘running order’). 
A male nurse sentenced to 18 years in prison for filming himself abusing and spying conscious  unconscious female patients, enquiry  2 children died in Yorkshire from carbon monoxide poisoning (8years ago), legal HIV self test on sale, labour stamp duty pledge for first time buyers, election 2015.

Audience

What is the target audience for this BBC News at Six? Research online – you should be able to find plenty of suggestions to the target audience if not the official target audience of the programme.
The target audience varies from the age of 16 to 35.

What are the viewing figures for BBC News at Six?
4 Million views on average.

Why might someone choose to watch this TV news programme over others?
Some people may argue that it gives more information than other news programmes.

Is there an opportunity for the audience to get involved in the programme or comment?
Yes, BBC have a twitter account where the audience can interact with the live programme and give their opinions about certain stories.

What audience pleasures (Uses and Gratifications theory – Blumler and Katz) does the programme offer?
I don't know. 

What other news programmes and services does the BBC offer in addition to the BBC News at Six?

• BBC One
• BBC Two
• BBC Three
• BBC Four
• CBBC
• CBeebies
• BBC News Channel
• BBC Parliament
• BBC ALBA
• BBC World News
• S4C

What role does OFCOM have in making sure TV News is fair and accurate?
Ofcom regulates the content of the news to make sure that the stories are not from one point of view and that there aren't any personal opinions or comments.

The BBC has been accused of 'dumbing down' the News at Six. What does this mean? Do you agree with the accusation that the news is 'dumbed down'?
This means that they break everything down into smaller and easier to understand pieces. I disagree with that as many of the things they talk about I do not understand or find hard to understand however, many people would argue that they do dumb down many things.


TV News and New/Digital Media

Does the TV News programme have a dedicated website?
Yes it does. 
What does the website offer viewers?
You can find all the information you need if u missed it on TV or if you don't like watching the news on TV.

Does the TV News programme have a Twitter feed?
Yes it does. 
How does the Twitter feed promote the programme?
The audience can interact with the live programme and also give their own opinions and comments about the stories. 
Is there an opportunity for the audience to get involved in the programme or submit news stories?
I don't think so. 

Analysis

I have chosen The Wolf of Wall Street because its a detailed film and is a easy describable movie and is a massive known movie and talked about a lot in social networking.

Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
 It was Warner Bros

2) Who was the distributor for the theatrical release of the film in the UK?

•                                Universal Pictures International (UPI)                                                         The UK theatrical release was Universal Pictures International 

1) What genre does your chosen film fit into?

It's in the comedy,crime and biography genre.

2) How can you tell it fits that genre? Be specific with reference to the trailer.

The trailer shows money which can always be associated to crime but also shows people trying to find ways to smuggle in money which can be related to action/adventure

3) Is your chosen movie a sequel?

No

t3a) If Yes, how does the film use the original movie or franchise as part of its marketing?


3b) If No, are previous films by the writer, director or star mentioned in the trailer? 

Yes its showing of the director "Martin Scorsese" trying to attract attention or convince the audience that its going to be a good movie just cause the trailer said it has an award winning director


1) What was the UK release date for your chosen film?
17th January 20142) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?



Used billboards to attract attention to their movie.It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomato meter rating to judge whether the public have given the movie a good review.

Rotten Tomatoes Review 77%/100% 

One of the reviewers said this "Along with its three-hour runtime, this baggy plotting may make Wolf a somewhat harder sell to audiences but it's a deeper movie than The Departed -- among the best that Scorsese has made."

Another of the reviewers said this also "This iconoclastic, black with a capital b comedy is the best Hollywood satire since Showgirls. A jocular epic that bitingly indicts excess at its highest level possible within contemporary society. DiCaprio kills his performance as the titular Wolf, an abominable creation that deserves to be mentioned in the same breath as De Niro's finest collaborations with Scorsese." 

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.

1) The Wolf of Wall Street is a film that speaks to our times, and it is saying some very important    things.

2) A classic tale of the unquenchable thirst of greed...

3) Full of sex, drugs and amoral characters, but it is fascinating to watch.

Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business.

1) What was the original budget for your chosen film?

It was a $100 million budget which grossed $392 million dollars.

2) How much money did the film make in the opening weekend?

It made $18.5 million dollars on the opening weekend.

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).

It made a $392 million gross.

Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?

The film he has directed before is Good Fellas which is a similar movie except its the classic mafia with action,violence,crime and money which is really similar to Wolf of Wall Street.

2) Who is the main star in the film?

Leonardo DiCaprio 

3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?

"The Great Gasby" is a similar movie to Wolf of Wall Street but its a classic age instead Wolf of Wall street is in the modern era.

4) Are the stars or the director or writer mentioned in the trailer for the film?

 Leonardo DiCaprio,Jonah Hill and Matthew McConaughey is the trailer showing off what actors are in the movie.

N.C.I.S Analysis HW

The Expendables 

The genre of this film is action/adventure.

The narrative: of this film is clearly shown to be a one that has a bunch of famous actors grouping up to save a women's life and money which is common in action movies.

The characters: involved are all in the movie industry with a big reputation for action movies which attracts action lovers. The common types are the hero's the people who are portrayed as killing machines with no weaknesses and a classic damsel in distress that needs saving or money to convince them to do a certain task for them.

Iconography: There is a lot of iconography in action moves such as car chases,guns,violence but sometimes drugs. all of these are known to contain in action movies since their the most exciting things that will happen. This all is related to the narrative.

Setting: The environment is mixed as there are several characters shown from the start a exotic location to a criminals property. Within the movie there is a excessive amount of killing with guns and the common rescue of the girl in distress.  

Elysium

The genre of this film is Sci-Fi

The narrative of this movie is a futuristic timeline which contains technology and evolved medicine's.

The Characters: The common hero strong and heroic that is trying to save mankind or fight for equality in the world and the common villain or group that is trying to stop him.

The Iconography: is guns,technology,violence,running and jumping.Most of these are the common elements that contain in most Sci-Fi Movies.

The Setting: The environment in the start is a forgotten urban area with futuristic technology but not as privileged as the other planet with rich people living there with a rich environment including massive houses and health care that can cure cancer but only given to the rich people.


The Hangover

The genre of this movie is comedy/action/adventure

The Narrative: of this movie is 3 grown men with a drinking problem causing them to forget anything that happens when their drunk and once their sober see the after effects of what happens during that time.

The Characters: Include one well known actor grouping up with two others trying to make a stag night for one of his friends that is getting married but all three of them have a drinking problem.

The Iconography: is cheesy jokes with a bit of cheekyness and violence,guns and adventure or a simple objective that turns into a mission.

The Setting: It takes place in classic Las Vegas but with an urban look to it and also public drinking is legal which is perfect for these three with drinking problems as they can cause as much chaotic fun as they can without remembering a single thing until the next day.

L.R. Magazine

Learner response.

Great background 

 

lack of clarity because of the colour of the title and name checks so they are easy to read.The flash needs to be obviously in reference to the image.

Shot-By-Shot Analysis H/W

This shot shows a medium shot trying to show all the police offers to show a intense feeling making sure that their not going to give up so easily but they all seem surprised like they saw a ghost.



This is a wide angle shot showing a rusty old car but at the same time a action scene going on trying to make sure the viewer think that this isn't all futuristic.


This is a close up of our star Tom Cruise and shows him looking in a weird direction.This makes the viewer seem agile to know what Tom Cruise is staring at and wants the camera man to show that direction aswell.

Colour Pallet & Fruit Bowl Task Preview

Tasks

The colour pallet is expensive which makes it has a different ore that it contains expensive stuff.

Colour pallet was expensive and the tools I used was Magic wand and Poly gal lasso using Photoshop CS6.

Took 20 minutes since had to do it again.it has a powerful brands and has lots of jewellery in it which shows that this ain't just a simple picture.

LIAR: BMW "Joy is Timeless"

LIAR 
Language: Its showing a classic BMW car which was made years ago but still looks amazing compared to modern cars they make.Its telling the audience that if you buy a BMW car it will look amazing no matter how old.This has synergy with the "Joy is timeless" expression.The main convention that the audience sees is the BMW logo at the top right corner.The key image is the classic BMW car.This car was probably chosen to show that no matter how old a BMW car gets it will stand out and look good.It's telling rival car companies that BMW puts more heart into their car designing.Another logo which says "BMW EffiecientDynamics Less emissions. More driving pleasure" presents that you can enjoy having a BMW car without polluting the air and buying less fuel.

Institution: BMW a car company is telling rival car makers that you will never get bored of a BMW car similar to their slogan "Joy is timeless" meaning that boredom is impossible in a BMW car.Telling the public that their cars are better then for example a Mercedes car or an Audi.

Audience: The target audience for this print advert is aimed at %90 men but %10 female since.The age range is small since not everyone can drive a car so it will be between 21-60 for this advert.This advert might be aimed at wealthy people since middle class people probably won't be able to afford a classic car but telling them that any BMW car joy's is timeless.

Representation: The representation for this advert is massively aimed at mainly male car lovers or wealthy people.This advert didn't contain any male/female so that they don't stereotype people and make them think that BMW only aims at specific people even thou they do as I mentioned before.By adding the BMW logo people will recognise the brand instantly.